{"version":1,"compilerVersion":"wiki-theme-1","editionId":"4e955fa0abb66982713ccb9dd516c3770dfdaed6b85cdf6158d9720bee95c2f8","compiledAt":"2026-09-01T09:24:10.872Z","isDemo":false,"sources":[{"id":"aegis-solo-5-gr4","path":"content/raw/af90fb45-db57-480d-ad41-14c59696f0b5.pptx","title":"GS0378 Aegis Solo 5 GR4 方案.pptx","kind":"pptx","sha256":"2fc1b67c304ce3ffdefa29f66620511f7372aa0177aa00af733f6baa0fdd7d45","isDemo":false,"documentId":"af90fb45-db57-480d-ad41-14c59696f0b5","previewRunId":"762be689-ec7d-4ac2-a037-708b3fbfd9c2"},{"id":"source-f5228406297a0b0c","path":"content/raw/f54d18b4-9873-46ec-a7db-96ff61cbe39b.pptx","title":"Wenax M2 皮革款营销概念.pptx","kind":"pptx","sha256":"f5228406297a0b0c66167edbdbff5bdb9531fe252b6d3fcd5511dc4abd761138","isDemo":false,"documentId":"f54d18b4-9873-46ec-a7db-96ff61cbe39b","previewRunId":"8f0f2e10-e3cf-487e-bd62-76663d3b2f31"}],"pages":[{"slug":"aegis-solo-5-product-background","title":"Aegis Solo 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新奇功能","href":"/documents/af90fb45-db57-480d-ad41-14c59696f0b5?run=762be689-ec7d-4ac2-a037-708b3fbfd9c2&page=7&block=s7-b9","location":{"kind":"pptx","heading":"重度使用、追求高性能与耐用性的","page":7,"blockId":"s7-b9","sourcePart":"ppt/slides/slide7.xml"}},{"id":"E6","sourceId":"aegis-solo-5-gr4","sourceTitle":"GS0378 Aegis Solo 5 GR4 方案.pptx","sourcePath":"content/raw/af90fb45-db57-480d-ad41-14c59696f0b5.pptx","sourceSha256":"2fc1b67c304ce3ffdefa29f66620511f7372aa0177aa00af733f6baa0fdd7d45","excerpt":"产品卖点\t用户需求\t卖点归类\tSolo 5表现\n坚固耐用\t希望越坚固越好\t基本型-Aegis用户\n兴奋型-行业竞品用户\tAegis家族金属设计、IP68三防\n外观独特\t传统大烟有新外观会很惊喜\t期望型\t未知\n兼容电芯\t能外置电芯已经很开心，如果18650和21700都能兼容就会很期待\t兴奋型\t支持18650和21700两中外置电芯\n大量烟雾\t烟雾越大，用户越感到满意\t期望型\t100W最高输出\n使用稳定\t必须做到，如果没有做到会不满意\t基本型\tAS CHIP 4.0\n机器锁定按钮\t希望能够有单独的功率锁和整机锁\t期望型\t+-锁、A-Loc锁\n好口感\t没有异味、糊味\t基本型\tAs Chip 4.0\nZ系列平台带来更优质的口感\n易用性\t菜单不复杂，使用简单\t基本型\tSMART模式，简单UI\n长续航\t做到时认为理所当然，没有做到就会不满意\t基本型\t是否有电量管理系统？挽救一下Solo 3用户","href":"/documents/af90fb45-db57-480d-ad41-14c59696f0b5?run=762be689-ec7d-4ac2-a037-708b3fbfd9c2&page=12&block=s12-b2","location":{"kind":"pptx","heading":"产品KANO模型分析","page":12,"blockId":"s12-b2","sourcePart":"ppt/slides/slide12.xml"}}],"links":[{"slug":"aegis-solo-5-product-background","title":"Aegis Solo 5｜产品背景与定位","href":"/wiki?slug=aegis-solo-5-product-background"},{"slug":"aegis-solo-5-user-feedback","title":"竞品与 Solo 3｜用户反馈摘录","href":"/wiki?slug=aegis-solo-5-user-feedback"},{"slug":"aegis-solo-5-selling-points","title":"Aegis Solo 5｜卖点与包装信息","href":"/wiki?slug=aegis-solo-5-selling-points"}],"cautions":["画像与需求归类是方案中的假设，不代表已完成统计验证。","原表中的“未知”和“是否有电量管理系统？”保留为待确认内容。","图片内容未做 OCR，请对照原页查看。"],"searchText":"aegis solo 5|用户画像与需求\n整理方案中的目标用户假设、使用行为、核心需求及 kano 分析;保留待验证的项目。\n目标用户与行为\n重度使用、追求高性能与耐用性的\nbox mod资深玩家群体\n偏好 dtl大烟雾体验\n熟悉设备操作(可接受一定学习成本)\n习惯:自行更换电池(18650 / 21700);调节功率/模式(smart / power);尝试不同雾化芯与口感\n使用频率:高频使用(重度用户)\n年龄:30–45岁\n性别:以男性为主(但不绝对)\n地区:欧美市场为主(美国、法国)\n使用经验:电子烟资深用户 / box mod老玩家\n核心需求与动机\n强性能:高功率输出(100w);稳定不掉压\n长续航 + 灵活性:可拆电池;随时更换电芯\n耐用可靠:防水防尘防摔(ip68);适合户外/复杂环境\n口感与烟雾表现:大烟量;稳定雾化体验\n一定程度的可玩性:功率调节;不同模式切换\n追求:“性能+耐用”的工具型设备\n心态:不喜欢花里胡哨,更看重稳定与实用;对品牌有认知(aegis系列用户基础)\n价值取向:更关注长期使用成本(电池可更换);重视可靠性 > 新奇功能\nkano 需求归类(方案原表)\n产品卖点\t用户需求\t卖点归类\tsolo 5表现\n坚固耐用\t希望越坚固越好\t基本型-aegis用户\n兴奋型-行业竞品用户\taegis家族金属设计、ip68三防\n外观独特\t传统大烟有新外观会很惊喜\t期望型\t未知\n兼容电芯\t能外置电芯已经很开心,如果18650和21700都能兼容就会很期待\t兴奋型\t支持18650和21700两中外置电芯\n大量烟雾\t烟雾越大,用户越感到满意\t期望型\t100w最高输出\n使用稳定\t必须做到,如果没有做到会不满意\t基本型\tas chip 4.0\n机器锁定按钮\t希望能够有单独的功率锁和整机锁\t期望型\t+-锁、a-loc锁\n好口感\t没有异味、糊味\t基本型\tas chip 4.0\nz系列平台带来更优质的口感\n易用性\t菜单不复杂,使用简单\t基本型\tsmart模式,简单ui\n长续航\t做到时认为理所当然,没有做到就会不满意\t基本型\t是否有电量管理系统?挽救一下solo 3用户"},{"slug":"aegis-solo-5-competitor-comparison","title":"Aegis Solo 5｜竞品对照","type":"competition","typeLabel":"竞品对照","summary":"汇集方案对 VAPORESSO GEN SE、VOOPOO VINCI Spark100 的参数对照及差异化判断。","isDemo":false,"path":"aegis-solo-5-competitor-comparison.md","sha256":"956442a1ca748435da84ad676f8dae08aa056a2ccd7530a587eb1fa924f4bba3","sourceIds":["aegis-solo-5-gr4"],"sections":[{"heading":"竞品对照原表","blocks":[{"kind":"table","text":"竞品名称\tVAPORESSO GEN SE\tVOOPOO VINCI Spark100\n图片\t\t\n售价\t64.7$\t72.99$\n功率范围\t5-80W\t5-100W\n电池容量\t18650 Battery (Not Included)\t18650 Battery (Not Included)\n功能卖点\t1.A锁设计\n2.iTank T、GTi coil，3ml/6ml容量\n3.顶部进气+顶部注油\n4.AXON CHIP 稳定输出\n5.0.96” TFT Screen\n6.5V/2A, Type-C\t1.A锁设计\n2.UFORCE-X Nano TANK (PnP X)，4.5ml\n3.顶部进气+顶部注油\n4.侧电池拆除仓位，星空灯\n5.0.96” TFT Screen\n6.5V/2A, Type-C\n优点\t通用GTi雾化芯平台，使用寿命长\n雾化芯阻值从0.15Ω/0.2Ω/0.4Ω覆盖\n时尚简约的设计风格，CMF丰富。\n产品顶部调气+顶部注油，方便快捷\t通用PNP X雾化芯平台\nTANK顶部可调气\n铝合金材质，机身轻巧\n缺点\t1.VAPORESSO GEN SE KIT里配套的TANK仅3ml，要反复注油，不便利\n2.设备偏方型，握感上相对较弱\n3.无法锁定调节按钮\nPs：来自YOUTUBE网友评论和测评论坛\t形态材质缺乏丰富性，品质高较低\n18650/21700无法无法互相兼容\n太过花里胡哨\nPs：来自YOUTUBE网友评论","rows":[["竞品名称","VAPORESSO GEN SE","VOOPOO VINCI Spark100"],["图片","",""],["售价","64.7$","72.99$"],["功率范围","5-80W","5-100W"],["电池容量","18650 Battery (Not Included)","18650 Battery (Not Included)"],["功能卖点","1.A锁设计\n2.iTank T、GTi coil，3ml/6ml容量\n3.顶部进气+顶部注油\n4.AXON CHIP 稳定输出\n5.0.96” TFT Screen\n6.5V/2A, Type-C","1.A锁设计\n2.UFORCE-X Nano TANK (PnP X)，4.5ml\n3.顶部进气+顶部注油\n4.侧电池拆除仓位，星空灯\n5.0.96” TFT Screen\n6.5V/2A, Type-C"],["优点","通用GTi雾化芯平台，使用寿命长\n雾化芯阻值从0.15Ω/0.2Ω/0.4Ω覆盖\n时尚简约的设计风格，CMF丰富。\n产品顶部调气+顶部注油，方便快捷","通用PNP X雾化芯平台\nTANK顶部可调气\n铝合金材质，机身轻巧"],["缺点","1.VAPORESSO GEN SE KIT里配套的TANK仅3ml，要反复注油，不便利\n2.设备偏方型，握感上相对较弱\n3.无法锁定调节按钮\nPs：来自YOUTUBE网友评论和测评论坛","形态材质缺乏丰富性，品质高较低\n18650/21700无法无法互相兼容\n太过花里胡哨\nPs：来自YOUTUBE网友评论"]],"evidenceId":"E1"}]},{"heading":"方案中的差异化判断","blocks":[{"kind":"text","text":"打电池（最核心杀点）\n竞品：都只支持 18650单电池 | Solo 5:18650 & 21700 双电芯兼容\n打法话术：\n“竞品只能用一种电池，我们给你两种选择”\n“续航更长，不被电池限制”\n本质优势：\n续航更强\n使用更自由\n适应更多场景","evidenceId":"E2"},{"kind":"text","text":"打耐用性（差异化核心）\n竞品：没有强调三防,材质轻，但“品质感弱”（用户评论点）\nSolo 5：IP68三防 + AEGIS耐用基因:\n打法话术：\n“不是所有MOD都能扛环境，AEGIS可以”\n“防水防尘防摔，才是真正的耐用设备”","evidenceId":"E3"}]}],"evidence":[{"id":"E1","sourceId":"aegis-solo-5-gr4","sourceTitle":"GS0378 Aegis Solo 5 GR4 方案.pptx","sourcePath":"content/raw/af90fb45-db57-480d-ad41-14c59696f0b5.pptx","sourceSha256":"2fc1b67c304ce3ffdefa29f66620511f7372aa0177aa00af733f6baa0fdd7d45","excerpt":"竞品名称\tVAPORESSO GEN SE\tVOOPOO VINCI Spark100\n图片\t\t\n售价\t64.7$\t72.99$\n功率范围\t5-80W\t5-100W\n电池容量\t18650 Battery (Not Included)\t18650 Battery (Not Included)\n功能卖点\t1.A锁设计\n2.iTank T、GTi coil，3ml/6ml容量\n3.顶部进气+顶部注油\n4.AXON CHIP 稳定输出\n5.0.96” TFT Screen\n6.5V/2A, Type-C\t1.A锁设计\n2.UFORCE-X Nano TANK (PnP X)，4.5ml\n3.顶部进气+顶部注油\n4.侧电池拆除仓位，星空灯\n5.0.96” TFT Screen\n6.5V/2A, Type-C\n优点\t通用GTi雾化芯平台，使用寿命长\n雾化芯阻值从0.15Ω/0.2Ω/0.4Ω覆盖\n时尚简约的设计风格，CMF丰富。\n产品顶部调气+顶部注油，方便快捷\t通用PNP X雾化芯平台\nTANK顶部可调气\n铝合金材质，机身轻巧\n缺点\t1.VAPORESSO GEN SE KIT里配套的TANK仅3ml，要反复注油，不便利\n2.设备偏方型，握感上相对较弱\n3.无法锁定调节按钮\nPs：来自YOUTUBE网友评论和测评论坛\t形态材质缺乏丰富性，品质高较低\n18650/21700无法无法互相兼容\n太过花里胡哨\nPs：来自YOUTUBE网友评论","href":"/documents/af90fb45-db57-480d-ad41-14c59696f0b5?run=762be689-ec7d-4ac2-a037-708b3fbfd9c2&page=9&block=s9-b1","location":{"kind":"pptx","heading":"竞品名称\tVAPORESSO GEN SE\tVOOPOO VINCI Spark100","page":9,"blockId":"s9-b1","sourcePart":"ppt/slides/slide9.xml"}},{"id":"E2","sourceId":"aegis-solo-5-gr4","sourceTitle":"GS0378 Aegis Solo 5 GR4 方案.pptx","sourcePath":"content/raw/af90fb45-db57-480d-ad41-14c59696f0b5.pptx","sourceSha256":"2fc1b67c304ce3ffdefa29f66620511f7372aa0177aa00af733f6baa0fdd7d45","excerpt":"打电池（最核心杀点）\n竞品：都只支持 18650单电池 | Solo 5:18650 & 21700 双电芯兼容\n打法话术：\n“竞品只能用一种电池，我们给你两种选择”\n“续航更长，不被电池限制”\n本质优势：\n续航更强\n使用更自由\n适应更多场景","href":"/documents/af90fb45-db57-480d-ad41-14c59696f0b5?run=762be689-ec7d-4ac2-a037-708b3fbfd9c2&page=9&block=s9-b3","location":{"kind":"pptx","heading":"竞品名称\tVAPORESSO GEN SE\tVOOPOO VINCI Spark100","page":9,"blockId":"s9-b3","sourcePart":"ppt/slides/slide9.xml"}},{"id":"E3","sourceId":"aegis-solo-5-gr4","sourceTitle":"GS0378 Aegis Solo 5 GR4 方案.pptx","sourcePath":"content/raw/af90fb45-db57-480d-ad41-14c59696f0b5.pptx","sourceSha256":"2fc1b67c304ce3ffdefa29f66620511f7372aa0177aa00af733f6baa0fdd7d45","excerpt":"打耐用性（差异化核心）\n竞品：没有强调三防,材质轻，但“品质感弱”（用户评论点）\nSolo 5：IP68三防 + AEGIS耐用基因:\n打法话术：\n“不是所有MOD都能扛环境，AEGIS可以”\n“防水防尘防摔，才是真正的耐用设备”","href":"/documents/af90fb45-db57-480d-ad41-14c59696f0b5?run=762be689-ec7d-4ac2-a037-708b3fbfd9c2&page=9&block=s9-b5","location":{"kind":"pptx","heading":"竞品名称\tVAPORESSO GEN SE\tVOOPOO VINCI Spark100","page":9,"blockId":"s9-b5","sourcePart":"ppt/slides/slide9.xml"}}],"links":[{"slug":"aegis-solo-5-product-background","title":"Aegis Solo 5｜产品背景与定位","href":"/wiki?slug=aegis-solo-5-product-background"},{"slug":"aegis-solo-5-user-feedback","title":"竞品与 Solo 3｜用户反馈摘录","href":"/wiki?slug=aegis-solo-5-user-feedback"},{"slug":"aegis-solo-5-selling-points","title":"Aegis Solo 5｜卖点与包装信息","href":"/wiki?slug=aegis-solo-5-selling-points"}],"cautions":["价格、参数和优缺点仅代表该方案的记录，本轮未联网验证其时效性。","竞争判断属于方案观点，不作为独立检测结论。","图片内容未做 OCR，请对照原页查看。"],"searchText":"aegis solo 5|竞品对照\n汇集方案对 vaporesso gen se、voopoo vinci spark100 的参数对照及差异化判断。\n竞品对照原表\n竞品名称\tvaporesso gen se\tvoopoo vinci spark100\n图片\t\t\n售价\t64.7$\t72.99$\n功率范围\t5-80w\t5-100w\n电池容量\t18650 battery (not included)\t18650 battery (not included)\n功能卖点\t1.a锁设计\n2.itank t、gti coil,3ml/6ml容量\n3.顶部进气+顶部注油\n4.axon chip 稳定输出\n5.0.96” tft screen\n6.5v/2a, type-c\t1.a锁设计\n2.uforce-x nano tank (pnp x),4.5ml\n3.顶部进气+顶部注油\n4.侧电池拆除仓位,星空灯\n5.0.96” tft screen\n6.5v/2a, type-c\n优点\t通用gti雾化芯平台,使用寿命长\n雾化芯阻值从0.15ω/0.2ω/0.4ω覆盖\n时尚简约的设计风格,cmf丰富。\n产品顶部调气+顶部注油,方便快捷\t通用pnp x雾化芯平台\ntank顶部可调气\n铝合金材质,机身轻巧\n缺点\t1.vaporesso gen se kit里配套的tank仅3ml,要反复注油,不便利\n2.设备偏方型,握感上相对较弱\n3.无法锁定调节按钮\nps:来自youtube网友评论和测评论坛\t形态材质缺乏丰富性,品质高较低\n18650/21700无法无法互相兼容\n太过花里胡哨\nps:来自youtube网友评论\n方案中的差异化判断\n打电池(最核心杀点)\n竞品:都只支持 18650单电池 | solo 5:18650 & 21700 双电芯兼容\n打法话术:\n“竞品只能用一种电池,我们给你两种选择”\n“续航更长,不被电池限制”\n本质优势:\n续航更强\n使用更自由\n适应更多场景\n打耐用性(差异化核心)\n竞品:没有强调三防,材质轻,但“品质感弱”(用户评论点)\nsolo 5:ip68三防 + aegis耐用基因:\n打法话术:\n“不是所有mod都能扛环境,aegis可以”\n“防水防尘防摔,才是真正的耐用设备”"},{"slug":"aegis-solo-5-user-feedback","title":"竞品与 Solo 3｜用户反馈摘录","type":"feedback","typeLabel":"用户反馈","summary":"按评价对象区分方案中的竞品反馈与 Solo 3 反馈，供核对需求使用；不是 Solo 5 上市后的用户评价。","isDemo":false,"path":"aegis-solo-5-user-feedback.md","sha256":"7d96d7d158828a761fa045c2d88c17b028656346771b2b7c62ddb604ce4d3282","sourceIds":["aegis-solo-5-gr4"],"sections":[{"heading":"Vaporesso GEN SE（方案摘录）","blocks":[{"kind":"text","text":"好评：\n小巧轻便，金属外观好看，屏幕分辨率清晰\n差评：\n摔一下就坏掉了；\n有炸油、喷油情况；\n电量显示是格子，不是百分比，不直观；\n机身比较窄，装22mm的雾化器就很极限了；\n可惜电池不是21700；如果能做成21700那就是顶级好机器；\nPulse模式容易出现干烧\n\n提及GV产品\nM200 + Zeus 颜值更高；M200 配 Zeus 确实绝了；","evidenceId":"E1"}]},{"heading":"VOOPOO VINCI Spark100（方案摘录）","blocks":[{"kind":"text","text":"好评：\n传统电子烟能做出这样升级的外观很惊喜；\n握持感很舒适；资深玩家很喜欢\n灯效设计很酷，抽吸时有流星\n差评：\n菜单系统过于复杂， 新手不友好\n外观看起来并不耐造\n功率设置会自动跳回推荐范围的最低值\n新手不适合作为第一支设备，外置电池存在额外学习成本\n续航比较短\n习惯用21700，但是这个电池是18650\n会突然出现一口非常大的烟雾，感觉很危险\n提及GV产品\nM100有功率锁很好，Spark100只能锁整机\nSolo 3整体都比Spark100好，不会考虑替代Solo3\nSolo 3 在0.15Ω 80W的时候烟雾非常满意","evidenceId":"E2"}]},{"heading":"Solo 3 好评与差评（上一代产品）","blocks":[{"kind":"text","text":"好评\n搭配Z Tank 使用特别好\n外置电池好评，续航可以很持久，可以随时更换电池\nBoost Mode能够带来理想的风味\n金属结构给人带来安全感\n耐摔，从屋顶摔到地上只是雾化器有划痕\n风味表现可以同RTA媲美，烟雾量也接近RTA\n烟油的解析力度很强\n很喜欢把设备拿起时候会自动解锁的功能","evidenceId":"E3"},{"kind":"text","text":"差评\nFire Lock是什么，不懂\n法国用户表示电池续航缩水一半，电池只能支持几个小时\nSolo 3推进功率似乎高于雾化芯标称功率，雾化芯称最高16W，但Smart Mode 推荐15-25W\n放不稳，容易倒，导致磕碰严重（有用户用3D打印了个切角粘上去保持设备稳定）\n电池电量显示是按照10%递减的，而不是逐步变化\n不支持21700电池很可惜\n刚开始的时候，产品耗电很快，一天换5颗电池，使用了一段时间后，一天换1颗","evidenceId":"E4"}]}],"evidence":[{"id":"E1","sourceId":"aegis-solo-5-gr4","sourceTitle":"GS0378 Aegis Solo 5 GR4 方案.pptx","sourcePath":"content/raw/af90fb45-db57-480d-ad41-14c59696f0b5.pptx","sourceSha256":"2fc1b67c304ce3ffdefa29f66620511f7372aa0177aa00af733f6baa0fdd7d45","excerpt":"好评：\n小巧轻便，金属外观好看，屏幕分辨率清晰\n差评：\n摔一下就坏掉了；\n有炸油、喷油情况；\n电量显示是格子，不是百分比，不直观；\n机身比较窄，装22mm的雾化器就很极限了；\n可惜电池不是21700；如果能做成21700那就是顶级好机器；\nPulse模式容易出现干烧\n\n提及GV产品\nM200 + Zeus 颜值更高；M200 配 Zeus 确实绝了；","href":"/documents/af90fb45-db57-480d-ad41-14c59696f0b5?run=762be689-ec7d-4ac2-a037-708b3fbfd9c2&page=10&block=s10-b3","location":{"kind":"pptx","heading":"Vaporesso GEN SE","page":10,"blockId":"s10-b3","sourcePart":"ppt/slides/slide10.xml"}},{"id":"E2","sourceId":"aegis-solo-5-gr4","sourceTitle":"GS0378 Aegis Solo 5 GR4 方案.pptx","sourcePath":"content/raw/af90fb45-db57-480d-ad41-14c59696f0b5.pptx","sourceSha256":"2fc1b67c304ce3ffdefa29f66620511f7372aa0177aa00af733f6baa0fdd7d45","excerpt":"好评：\n传统电子烟能做出这样升级的外观很惊喜；\n握持感很舒适；资深玩家很喜欢\n灯效设计很酷，抽吸时有流星\n差评：\n菜单系统过于复杂， 新手不友好\n外观看起来并不耐造\n功率设置会自动跳回推荐范围的最低值\n新手不适合作为第一支设备，外置电池存在额外学习成本\n续航比较短\n习惯用21700，但是这个电池是18650\n会突然出现一口非常大的烟雾，感觉很危险\n提及GV产品\nM100有功率锁很好，Spark100只能锁整机\nSolo 3整体都比Spark100好，不会考虑替代Solo3\nSolo 3 在0.15Ω 80W的时候烟雾非常满意","href":"/documents/af90fb45-db57-480d-ad41-14c59696f0b5?run=762be689-ec7d-4ac2-a037-708b3fbfd9c2&page=10&block=s10-b4","location":{"kind":"pptx","heading":"Vaporesso GEN SE","page":10,"blockId":"s10-b4","sourcePart":"ppt/slides/slide10.xml"}},{"id":"E3","sourceId":"aegis-solo-5-gr4","sourceTitle":"GS0378 Aegis Solo 5 GR4 方案.pptx","sourcePath":"content/raw/af90fb45-db57-480d-ad41-14c59696f0b5.pptx","sourceSha256":"2fc1b67c304ce3ffdefa29f66620511f7372aa0177aa00af733f6baa0fdd7d45","excerpt":"好评\n搭配Z Tank 使用特别好\n外置电池好评，续航可以很持久，可以随时更换电池\nBoost Mode能够带来理想的风味\n金属结构给人带来安全感\n耐摔，从屋顶摔到地上只是雾化器有划痕\n风味表现可以同RTA媲美，烟雾量也接近RTA\n烟油的解析力度很强\n很喜欢把设备拿起时候会自动解锁的功能","href":"/documents/af90fb45-db57-480d-ad41-14c59696f0b5?run=762be689-ec7d-4ac2-a037-708b3fbfd9c2&page=11&block=s11-b2","location":{"kind":"pptx","heading":"Reddit 用户评价Solo 3","page":11,"blockId":"s11-b2","sourcePart":"ppt/slides/slide11.xml"}},{"id":"E4","sourceId":"aegis-solo-5-gr4","sourceTitle":"GS0378 Aegis Solo 5 GR4 方案.pptx","sourcePath":"content/raw/af90fb45-db57-480d-ad41-14c59696f0b5.pptx","sourceSha256":"2fc1b67c304ce3ffdefa29f66620511f7372aa0177aa00af733f6baa0fdd7d45","excerpt":"差评\nFire Lock是什么，不懂\n法国用户表示电池续航缩水一半，电池只能支持几个小时\nSolo 3推进功率似乎高于雾化芯标称功率，雾化芯称最高16W，但Smart Mode 推荐15-25W\n放不稳，容易倒，导致磕碰严重（有用户用3D打印了个切角粘上去保持设备稳定）\n电池电量显示是按照10%递减的，而不是逐步变化\n不支持21700电池很可惜\n刚开始的时候，产品耗电很快，一天换5颗电池，使用了一段时间后，一天换1颗","href":"/documents/af90fb45-db57-480d-ad41-14c59696f0b5?run=762be689-ec7d-4ac2-a037-708b3fbfd9c2&page=11&block=s11-b3","location":{"kind":"pptx","heading":"Reddit 用户评价Solo 3","page":11,"blockId":"s11-b3","sourcePart":"ppt/slides/slide11.xml"}}],"links":[{"slug":"aegis-solo-5-user-needs","title":"Aegis Solo 5｜用户画像与需求","href":"/wiki?slug=aegis-solo-5-user-needs"},{"slug":"aegis-solo-5-competitor-comparison","title":"Aegis Solo 5｜竞品对照","href":"/wiki?slug=aegis-solo-5-competitor-comparison"},{"slug":"aegis-solo-5-product-background","title":"Aegis Solo 5｜产品背景与定位","href":"/wiki?slug=aegis-solo-5-product-background"}],"cautions":["这些是方案对 Reddit 等评价的二手摘录，未提供可逐条核验的原帖链接、时间和样本量；引用只回到方案原页。","不能将上一代 Solo 3 的反馈误认为 Solo 5 的真实上市反馈。","图片内容未做 OCR，请对照原页查看。"],"searchText":"竞品与 solo 3|用户反馈摘录\n按评价对象区分方案中的竞品反馈与 solo 3 反馈,供核对需求使用;不是 solo 5 上市后的用户评价。\nvaporesso gen se(方案摘录)\n好评:\n小巧轻便,金属外观好看,屏幕分辨率清晰\n差评:\n摔一下就坏掉了;\n有炸油、喷油情况;\n电量显示是格子,不是百分比,不直观;\n机身比较窄,装22mm的雾化器就很极限了;\n可惜电池不是21700;如果能做成21700那就是顶级好机器;\npulse模式容易出现干烧\n\n提及gv产品\nm200 + zeus 颜值更高;m200 配 zeus 确实绝了;\nvoopoo vinci spark100(方案摘录)\n好评:\n传统电子烟能做出这样升级的外观很惊喜;\n握持感很舒适;资深玩家很喜欢\n灯效设计很酷,抽吸时有流星\n差评:\n菜单系统过于复杂, 新手不友好\n外观看起来并不耐造\n功率设置会自动跳回推荐范围的最低值\n新手不适合作为第一支设备,外置电池存在额外学习成本\n续航比较短\n习惯用21700,但是这个电池是18650\n会突然出现一口非常大的烟雾,感觉很危险\n提及gv产品\nm100有功率锁很好,spark100只能锁整机\nsolo 3整体都比spark100好,不会考虑替代solo3\nsolo 3 在0.15ω 80w的时候烟雾非常满意\nsolo 3 好评与差评(上一代产品)\n好评\n搭配z tank 使用特别好\n外置电池好评,续航可以很持久,可以随时更换电池\nboost mode能够带来理想的风味\n金属结构给人带来安全感\n耐摔,从屋顶摔到地上只是雾化器有划痕\n风味表现可以同rta媲美,烟雾量也接近rta\n烟油的解析力度很强\n很喜欢把设备拿起时候会自动解锁的功能\n差评\nfire lock是什么,不懂\n法国用户表示电池续航缩水一半,电池只能支持几个小时\nsolo 3推进功率似乎高于雾化芯标称功率,雾化芯称最高16w,但smart mode 推荐15-25w\n放不稳,容易倒,导致磕碰严重(有用户用3d打印了个切角粘上去保持设备稳定)\n电池电量显示是按照10%递减的,而不是逐步变化\n不支持21700电池很可惜\n刚开始的时候,产品耗电很快,一天换5颗电池,使用了一段时间后,一天换1颗"},{"slug":"aegis-solo-5-selling-points","title":"Aegis Solo 5｜卖点与包装信息","type":"product","typeLabel":"产品知识","summary":"按原方案区分核心卖点、补充卖点和包装信息，保留各自的来源页。","isDemo":false,"path":"aegis-solo-5-selling-points.md","sha256":"aaa1eaa6337875482f5cc1915371b306051df5529a9e093eef6f59947dc1060b","sourceIds":["aegis-solo-5-gr4"],"sections":[{"heading":"核心卖点原文","blocks":[{"kind":"text","text":"18650 & 21700 Battery Compatible\n兼容18650&21700两种电芯","evidenceId":"E1"},{"kind":"text","text":"IP68-Rated Protection——Tri-Proof（IP68）\nAegis DNA，防水、防摔、防尘","evidenceId":"E2"},{"kind":"text","text":"100W Max Output\nBuilt for Massive Clouds+Z XM Coil Platform","evidenceId":"E3"},{"kind":"text","text":"A-Lock & Button Lock\n整机锁&+-锁，不担心误触，锁定你的抽吸习惯","evidenceId":"E4"}]},{"heading":"补充卖点原文","blocks":[{"kind":"text","text":"AS CHIP 4.0\nStable Output. 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A2海报\n3. 产品立牌\n4. 试抽台\n5. 玻璃贴","evidenceId":"E3"}]},{"heading":"方案列出的视频参考","blocks":[{"kind":"text","text":"参考片\nhttps://www.youtube.com/watch?v=Usxf6CYPfAQ","evidenceId":"E4"}]}],"evidence":[{"id":"E1","sourceId":"aegis-solo-5-gr4","sourceTitle":"GS0378 Aegis Solo 5 GR4 方案.pptx","sourcePath":"content/raw/af90fb45-db57-480d-ad41-14c59696f0b5.pptx","sourceSha256":"2fc1b67c304ce3ffdefa29f66620511f7372aa0177aa00af733f6baa0fdd7d45","excerpt":"价格标签","href":"/documents/af90fb45-db57-480d-ad41-14c59696f0b5?run=762be689-ec7d-4ac2-a037-708b3fbfd9c2&page=57&block=s57-b1","location":{"kind":"pptx","heading":"价格标签","page":57,"blockId":"s57-b1","sourcePart":"ppt/slides/slide57.xml"}},{"id":"E2","sourceId":"aegis-solo-5-gr4","sourceTitle":"GS0378 Aegis Solo 5 GR4 方案.pptx","sourcePath":"content/raw/af90fb45-db57-480d-ad41-14c59696f0b5.pptx","sourceSha256":"2fc1b67c304ce3ffdefa29f66620511f7372aa0177aa00af733f6baa0fdd7d45","excerpt":"跳跳卡","href":"/documents/af90fb45-db57-480d-ad41-14c59696f0b5?run=762be689-ec7d-4ac2-a037-708b3fbfd9c2&page=57&block=s57-b2","location":{"kind":"pptx","heading":"价格标签","page":57,"blockId":"s57-b2","sourcePart":"ppt/slides/slide57.xml"}},{"id":"E3","sourceId":"aegis-solo-5-gr4","sourceTitle":"GS0378 Aegis Solo 5 GR4 方案.pptx","sourcePath":"content/raw/af90fb45-db57-480d-ad41-14c59696f0b5.pptx","sourceSha256":"2fc1b67c304ce3ffdefa29f66620511f7372aa0177aa00af733f6baa0fdd7d45","excerpt":"1. A4海报\n2. A2海报\n3. 产品立牌\n4. 试抽台\n5. 玻璃贴","href":"/documents/af90fb45-db57-480d-ad41-14c59696f0b5?run=762be689-ec7d-4ac2-a037-708b3fbfd9c2&page=58&block=s58-b2","location":{"kind":"pptx","heading":"待设计的物料","page":58,"blockId":"s58-b2","sourcePart":"ppt/slides/slide58.xml"}},{"id":"E4","sourceId":"aegis-solo-5-gr4","sourceTitle":"GS0378 Aegis Solo 5 GR4 方案.pptx","sourcePath":"content/raw/af90fb45-db57-480d-ad41-14c59696f0b5.pptx","sourceSha256":"2fc1b67c304ce3ffdefa29f66620511f7372aa0177aa00af733f6baa0fdd7d45","excerpt":"参考片\nhttps://www.youtube.com/watch?v=Usxf6CYPfAQ","href":"/documents/af90fb45-db57-480d-ad41-14c59696f0b5?run=762be689-ec7d-4ac2-a037-708b3fbfd9c2&page=37&block=s37-b1","location":{"kind":"pptx","heading":"参考片","page":37,"blockId":"s37-b1","sourcePart":"ppt/slides/slide37.xml"}}],"links":[{"slug":"aegis-solo-5-selling-points","title":"Aegis Solo 5｜卖点与包装信息","href":"/wiki?slug=aegis-solo-5-selling-points"},{"slug":"aegis-solo-5-messaging","title":"Aegis Solo 5｜概念与表达提案","href":"/wiki?slug=aegis-solo-5-messaging"}],"cautions":["视频链接仅保留原文，本轮未抓取或核验外部内容。","视觉设计和分镜中的纯图片内容尚未 OCR，完整设计仍需回到原 PPT 逐页核对。","图片内容未做 OCR，请对照原页查看。"],"searchText":"aegis solo 5|上市物料与内容参考\n区分方案列出的线下物料、待设计清单和视频参考;不把设计示意图当作已完成交付。\n线下物料名称\n价格标签\n跳跳卡\n待设计物料\n1. a4海报\n2. a2海报\n3. 产品立牌\n4. 试抽台\n5. 玻璃贴\n方案列出的视频参考\n参考片\nhttps://www.youtube.com/watch?v=usxf6cypfaq"},{"slug":"wenax-m2-product-overview","title":"Wenax M2 皮革款营销概念｜产品与定位","type":"product","typeLabel":"产品知识","summary":"按原方案页面汇集与“产品与定位”相关的原文证据；结论使用前应打开来源核对上下文。","isDemo":false,"path":"wenax-m2-product-overview.md","sha256":"e1d039a9946275e8a1c97516c1b2e307d47485a66b956d7c6352da5b088d48c0","sourceIds":["source-f5228406297a0b0c"],"sections":[{"heading":"第 1 页｜Wenax M2 皮革款产品概念","blocks":[{"kind":"text","text":"Wenax M2 皮革款产品概念","evidenceId":"E1"}]},{"heading":"第 2 页｜Wenax M2 Leather Edition","blocks":[{"kind":"text","text":"Wenax M2 Leather Edition","evidenceId":"E2"}]},{"heading":"第 3 页｜产品背景","blocks":[{"kind":"text","text":"产品背景","evidenceId":"E3"},{"kind":"text","text":"Wenax M1与M2在意大利、法国销量表现优秀，为了延续产品热度，结合当地用户对“皮具”的喜爱，推出皮革款产品.","evidenceId":"E4"},{"kind":"text","text":"产品参数与Wenax M2并无差异","evidenceId":"E5"}]},{"heading":"第 4 页｜产品调性与Wenax M2 的优雅保持一致","blocks":[{"kind":"text","text":"产品调性与Wenax M2 的优雅保持一致","evidenceId":"E6"}]},{"heading":"第 6 页｜颜色命名","blocks":[{"kind":"text","text":"颜色命名","evidenceId":"E7"},{"kind":"text","text":"酒红\nWine Red","evidenceId":"E8"},{"kind":"text","text":"火山黑\nVolcanic Black","evidenceId":"E9"},{"kind":"text","text":"沙丘摩卡\nDune Mocha","evidenceId":"E10"},{"kind":"text","text":"秋收金\nHarvest Gold","evidenceId":"E11"},{"kind":"text","text":"大地棕\nTerra Brown","evidenceId":"E12"},{"kind":"text","text":"橡木灰\nOak Grey","evidenceId":"E13"}]},{"heading":"第 7 页｜皮革款产品概念","blocks":[{"kind":"text","text":"皮革款产品概念","evidenceId":"E14"},{"kind":"text","text":"皮革特别版 – 将自然握于掌心\n\n源自土地的真实质感，自然的深呼吸悄然流淌其中。\n\n每一寸皮革肌理，皆由匠心打磨而成，\n承载着沉稳而隽永的优雅\n\n——献给那些不只穿戴世界，\n更用心感受世界温度的人。\n\n不止于经典，始于自然。More than Classic.","evidenceId":"E15"}]},{"heading":"第 8 页｜KV 方案","blocks":[{"kind":"text","text":"KV 方案","evidenceId":"E16"}]},{"heading":"第 9 页｜官网CMF轮播","blocks":[{"kind":"text","text":"官网CMF轮播","evidenceId":"E17"},{"kind":"text","text":"模仿Legend5 在CMF这里新增按钮\nStandard Edition           Leather Edition","evidenceId":"E18"},{"kind":"text","text":"每个颜色的CMF\n要根据产品的名字展开的故事进行设计","evidenceId":"E19"},{"kind":"text","text":"Leather Edition","evidenceId":"E20"},{"kind":"text","text":"点击 “皮革款”","evidenceId":"E21"},{"kind":"text","text":"出现皮革款的介绍文案","evidenceId":"E22"},{"kind":"text","text":"Leather Edition – Nature in Your Hands\n\nAuthentic textures born of the earth, a quiet breath from nature itself. Crafted in leather, each grain speaks of grounded elegance—made for those who feel the world, not just wear it.","evidenceId":"E23"},{"kind":"text","text":"出现CMF选择  和M2一样，右边选择CMF，左边放渲染或者实拍图\n不过特别款会有比较特殊的文案要求 需要预留空间放文案（产品颜色对应文案见下一页）","evidenceId":"E24"},{"kind":"text","text":"美丽的产品图\n区域","evidenceId":"E25"},{"kind":"text","text":"优雅\n文案\n区域","evidenceId":"E26"},{"kind":"text","text":"皮革特别版 – 将自然握于掌心\n源自土地的真实质感，自然的深呼吸悄然流淌其中。每一寸皮革肌理，都诠释着沉稳而隽永的优雅——献给那些不只穿戴世界，更用心感受世界的人。","evidenceId":"E27"}]},{"heading":"第 16 页｜配色名称\t中文故事\tEnglish Story","blocks":[{"kind":"table","text":"配色名称\t中文故事\tEnglish Story\nTerra Brown\n大地棕\t来自风干原野的色彩印记，Terra Brown 捕捉的是大地最初的温度与质感。它沉稳而不沉重，柔和却有力量，如同阳光照耀下的山丘肌理，低调中蕴藏深厚生命力。贴近自然，回归本真，是一款始终安静却可靠的存在。\tInspired by the sun-dried earth, Terra Brown captures the warmth and texture of the land itself. Calm yet powerful, soft yet grounded—like sunlit ridges across open hills. A quietly reliable presence that brings you back to nature’s essence.\nVolcanic Black\n火山黑\t深邃、强大、未经雕琢的自然之力。Volcanic Black 汲取自火山岩冷却后的纹理灵感，粗粝中透出光泽，仿佛大地的脉搏在沉静中跳动。它是属于夜色和岩层的黑，是神秘与力量的永恒象征。\tVolcanic Black evokes the raw, untamed power of cooled lava stone. Textured yet luminous, it pulses with the quiet strength of the earth beneath. A black born of the night and forged in fire—mysterious, enduring, and bold.\nOak Grey\n橡木灰\t经风霜洗礼而不褪色的木纹，是时间留下的沉淀。Oak Grey 取自古橡木的自然灰调，低饱和却不失质感。它如森林深处的晨雾，如老屋地板上静静延展的年轮，带来一种近乎冥想的宁静与稳定。\tOak Grey draws from the weathered grain of ancient oak—muted yet full of character. Like morning mist in a quiet forest or timeworn wood beneath your feet, it speaks of reflection, stillness, and the quiet dignity of age.\nWine Red\n酒红\t如陈年红酒般醇厚，蕴藏感官深处的优雅张力。\nWine Red 灵感源自深色葡萄酒的色泽，在光影之间展现出丝绒般的光感与层次。它不是热烈的红，而是一种缓慢发酵后的沉稳、一种感性与理性交织的平衡。仿佛一杯手工酿造的赤霞珠，在时光中醇化，致敬内敛而丰盈的美学。。\tRich as aged wine, with elegance that lingers beneath the surface.\nWine Red draws inspiration from the deep hues of fine red wine—velvety, layered, and quietly expressive. It is not a loud red, but one that speaks in slow, refined tones. Like a glass of hand-crafted Cabernet, it unfolds with time, honoring the beauty of restraint and richness.\nHarvest Gold\n秋收金\t每一束光都仿佛收割着时间的馈赠。Harvest Gold 是对丰收时节的致敬，它带着阳光穿透麦浪的那一刻色彩，饱满却不张扬，金黄中透露出宁静的满足感。如一幅静物画，记录自然最丰盈的瞬间。\tHarvest Gold pays homage to the season of abundance. Radiating with the hue of sunlight through golden wheat, it’s full yet humble—rich with the quiet satisfaction of nature’s reward. Like a still life in motion, it captures fullness and peace.\nDune Mocha\n沙丘摩卡\t柔和而深远，介于风与土之间。Dune Mocha 的灵感来自沙丘起伏的曲线与咖啡豆自然的褐色交融，温润却带有棱角感。它像清晨第一口温热摩卡，唤醒感官，同时传递一种踏实与安心的气质。\tDune Mocha rests between wind and earth—soft yet grounded. Inspired by the curves of desert dunes and the earthy warmth of roasted coffee, it brings a tactile calm. Like your first sip of morning mocha, it’s quietly energizing and deeply comforting.","rows":[["配色名称","中文故事","English Story"],["Terra Brown\n大地棕","来自风干原野的色彩印记，Terra Brown 捕捉的是大地最初的温度与质感。它沉稳而不沉重，柔和却有力量，如同阳光照耀下的山丘肌理，低调中蕴藏深厚生命力。贴近自然，回归本真，是一款始终安静却可靠的存在。","Inspired by the sun-dried earth, Terra Brown captures the warmth and texture of the land itself. Calm yet powerful, soft yet grounded—like sunlit ridges across open hills. A quietly reliable presence that brings you back to nature’s essence."],["Volcanic Black\n火山黑","深邃、强大、未经雕琢的自然之力。Volcanic Black 汲取自火山岩冷却后的纹理灵感，粗粝中透出光泽，仿佛大地的脉搏在沉静中跳动。它是属于夜色和岩层的黑，是神秘与力量的永恒象征。","Volcanic Black evokes the raw, untamed power of cooled lava stone. Textured yet luminous, it pulses with the quiet strength of the earth beneath. A black born of the night and forged in fire—mysterious, enduring, and bold."],["Oak Grey\n橡木灰","经风霜洗礼而不褪色的木纹，是时间留下的沉淀。Oak Grey 取自古橡木的自然灰调，低饱和却不失质感。它如森林深处的晨雾，如老屋地板上静静延展的年轮，带来一种近乎冥想的宁静与稳定。","Oak Grey draws from the weathered grain of ancient oak—muted yet full of character. Like morning mist in a quiet forest or timeworn wood beneath your feet, it speaks of reflection, stillness, and the quiet dignity of age."],["Wine Red\n酒红","如陈年红酒般醇厚，蕴藏感官深处的优雅张力。\nWine Red 灵感源自深色葡萄酒的色泽，在光影之间展现出丝绒般的光感与层次。它不是热烈的红，而是一种缓慢发酵后的沉稳、一种感性与理性交织的平衡。仿佛一杯手工酿造的赤霞珠，在时光中醇化，致敬内敛而丰盈的美学。。","Rich as aged wine, with elegance that lingers beneath the surface.\nWine Red draws inspiration from the deep hues of fine red wine—velvety, layered, and quietly expressive. It is not a loud red, but one that speaks in slow, refined tones. Like a glass of hand-crafted Cabernet, it unfolds with time, honoring the beauty of restraint and richness."],["Harvest Gold\n秋收金","每一束光都仿佛收割着时间的馈赠。Harvest Gold 是对丰收时节的致敬，它带着阳光穿透麦浪的那一刻色彩，饱满却不张扬，金黄中透露出宁静的满足感。如一幅静物画，记录自然最丰盈的瞬间。","Harvest Gold pays homage to the season of abundance. Radiating with the hue of sunlight through golden wheat, it’s full yet humble—rich with the quiet satisfaction of nature’s reward. Like a still life in motion, it captures fullness and peace."],["Dune Mocha\n沙丘摩卡","柔和而深远，介于风与土之间。Dune Mocha 的灵感来自沙丘起伏的曲线与咖啡豆自然的褐色交融，温润却带有棱角感。它像清晨第一口温热摩卡，唤醒感官，同时传递一种踏实与安心的气质。","Dune Mocha rests between wind and earth—soft yet grounded. Inspired by the curves of desert dunes and the earthy warmth of roasted coffee, it brings a tactile calm. Like your first sip of morning mocha, it’s quietly energizing and deeply comforting."]],"evidenceId":"E28"}]},{"heading":"第 18 页｜社媒图需求","blocks":[{"kind":"text","text":"社媒图需求","evidenceId":"E29"},{"kind":"text","text":"需求①：6款产品+对应撞色皮革的设计（累计6张）","evidenceId":"E30"}]},{"heading":"第 20 页｜社媒图需求","blocks":[{"kind":"text","text":"社媒图需求","evidenceId":"E31"},{"kind":"text","text":"需求③：产品全家福（累计2张  立起来一张 躺着的一张）做出皮革手工作坊的感觉","evidenceId":"E32"}]},{"heading":"第 21 页｜社媒图需求  DON’T","blocks":[{"kind":"text","text":"社媒图需求  DON’T","evidenceId":"E33"},{"kind":"text","text":"GV的产品\n不允许有卡通等容易吸引未成年人的元素出现\n不允许出现人物抽吸的画面","evidenceId":"E34"}]},{"heading":"第 22 页｜10月15日官网上线（大货入库）","blocks":[{"kind":"text","text":"10月15日官网上线（大货入库）\n社媒图可在10月下旬时候开始宣发","evidenceId":"E35"},{"kind":"text","text":"项目时间","evidenceId":"E36"}]}],"evidence":[{"id":"E1","sourceId":"source-f5228406297a0b0c","sourceTitle":"Wenax M2 皮革款营销概念.pptx","sourcePath":"content/raw/f54d18b4-9873-46ec-a7db-96ff61cbe39b.pptx","sourceSha256":"f5228406297a0b0c66167edbdbff5bdb9531fe252b6d3fcd5511dc4abd761138","excerpt":"Wenax M2 皮革款产品概念","href":"/documents/f54d18b4-9873-46ec-a7db-96ff61cbe39b?run=8f0f2e10-e3cf-487e-bd62-76663d3b2f31&page=1&block=s1-b1","location":{"kind":"pptx","heading":"Wenax M2 皮革款产品概念","page":1,"blockId":"s1-b1","sourcePart":"ppt/slides/slide1.xml"}},{"id":"E2","sourceId":"source-f5228406297a0b0c","sourceTitle":"Wenax M2 皮革款营销概念.pptx","sourcePath":"content/raw/f54d18b4-9873-46ec-a7db-96ff61cbe39b.pptx","sourceSha256":"f5228406297a0b0c66167edbdbff5bdb9531fe252b6d3fcd5511dc4abd761138","excerpt":"Wenax M2 Leather Edition","href":"/documents/f54d18b4-9873-46ec-a7db-96ff61cbe39b?run=8f0f2e10-e3cf-487e-bd62-76663d3b2f31&page=2&block=s2-b1","location":{"kind":"pptx","heading":"Wenax M2 Leather 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Calm yet powerful, soft yet grounded—like sunlit ridges across open hills. A quietly reliable presence that brings you back to nature’s essence.\nVolcanic Black\n火山黑\t深邃、强大、未经雕琢的自然之力。Volcanic Black 汲取自火山岩冷却后的纹理灵感，粗粝中透出光泽，仿佛大地的脉搏在沉静中跳动。它是属于夜色和岩层的黑，是神秘与力量的永恒象征。\tVolcanic Black evokes the raw, untamed power of cooled lava stone. Textured yet luminous, it pulses with the quiet strength of the earth beneath. A black born of the night and forged in fire—mysterious, enduring, and bold.\nOak Grey\n橡木灰\t经风霜洗礼而不褪色的木纹，是时间留下的沉淀。Oak Grey 取自古橡木的自然灰调，低饱和却不失质感。它如森林深处的晨雾，如老屋地板上静静延展的年轮，带来一种近乎冥想的宁静与稳定。\tOak Grey draws from the weathered grain of ancient oak—muted yet full of character. Like morning mist in a quiet forest or timeworn wood beneath your feet, it speaks of reflection, stillness, and the quiet dignity of age.\nWine Red\n酒红\t如陈年红酒般醇厚，蕴藏感官深处的优雅张力。\nWine Red 灵感源自深色葡萄酒的色泽，在光影之间展现出丝绒般的光感与层次。它不是热烈的红，而是一种缓慢发酵后的沉稳、一种感性与理性交织的平衡。仿佛一杯手工酿造的赤霞珠，在时光中醇化，致敬内敛而丰盈的美学。。\tRich as aged wine, with elegance that lingers beneath the surface.\nWine Red draws inspiration from the deep hues of fine red wine—velvety, layered, and quietly expressive. It is not a loud red, but one that speaks in slow, refined tones. Like a glass of hand-crafted Cabernet, it unfolds with time, honoring the beauty of restraint and richness.\nHarvest Gold\n秋收金\t每一束光都仿佛收割着时间的馈赠。Harvest Gold 是对丰收时节的致敬，它带着阳光穿透麦浪的那一刻色彩，饱满却不张扬，金黄中透露出宁静的满足感。如一幅静物画，记录自然最丰盈的瞬间。\tHarvest Gold pays homage to the season of abundance. Radiating with the hue of sunlight through golden wheat, it’s full yet humble—rich with the quiet satisfaction of nature’s reward. Like a still life in motion, it captures fullness and peace.\nDune Mocha\n沙丘摩卡\t柔和而深远，介于风与土之间。Dune Mocha 的灵感来自沙丘起伏的曲线与咖啡豆自然的褐色交融，温润却带有棱角感。它像清晨第一口温热摩卡，唤醒感官，同时传递一种踏实与安心的气质。\tDune Mocha rests between wind and earth—soft yet grounded. Inspired by the curves of desert dunes and the earthy warmth of roasted coffee, it brings a tactile calm. 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m1与m2在意大利、法国销量表现优秀,为了延续产品热度,结合当地用户对“皮具”的喜爱,推出皮革款产品.\n产品参数与wenax m2并无差异\n第 4 页|产品调性与wenax m2 的优雅保持一致\n产品调性与wenax m2 的优雅保持一致\n第 6 页|颜色命名\n颜色命名\n酒红\nwine red\n火山黑\nvolcanic black\n沙丘摩卡\ndune mocha\n秋收金\nharvest gold\n大地棕\nterra brown\n橡木灰\noak grey\n第 7 页|皮革款产品概念\n皮革款产品概念\n皮革特别版 – 将自然握于掌心\n\n源自土地的真实质感,自然的深呼吸悄然流淌其中。\n\n每一寸皮革肌理,皆由匠心打磨而成,\n承载着沉稳而隽永的优雅\n\n——献给那些不只穿戴世界,\n更用心感受世界温度的人。\n\n不止于经典,始于自然。more than classic.\n第 8 页|kv 方案\nkv 方案\n第 9 页|官网cmf轮播\n官网cmf轮播\n模仿legend5 在cmf这里新增按钮\nstandard edition           leather edition\n每个颜色的cmf\n要根据产品的名字展开的故事进行设计\nleather edition\n点击 “皮革款”\n出现皮革款的介绍文案\nleather edition – nature in your hands\n\nauthentic textures born of the earth, a quiet breath from nature itself. crafted in leather, each grain speaks of grounded elegance—made for those who feel the world, not just wear it.\n出现cmf选择  和m2一样,右边选择cmf,左边放渲染或者实拍图\n不过特别款会有比较特殊的文案要求 需要预留空间放文案(产品颜色对应文案见下一页)\n美丽的产品图\n区域\n优雅\n文案\n区域\n皮革特别版 – 将自然握于掌心\n源自土地的真实质感,自然的深呼吸悄然流淌其中。每一寸皮革肌理,都诠释着沉稳而隽永的优雅——献给那些不只穿戴世界,更用心感受世界的人。\n第 16 页|配色名称\t中文故事\tenglish story\n配色名称\t中文故事\tenglish story\nterra brown\n大地棕\t来自风干原野的色彩印记,terra brown 捕捉的是大地最初的温度与质感。它沉稳而不沉重,柔和却有力量,如同阳光照耀下的山丘肌理,低调中蕴藏深厚生命力。贴近自然,回归本真,是一款始终安静却可靠的存在。\tinspired by the sun-dried earth, terra brown captures the warmth and texture of the land itself. calm yet powerful, soft yet grounded—like sunlit ridges across open hills. a quietly reliable presence that brings you back to nature’s essence.\nvolcanic black\n火山黑\t深邃、强大、未经雕琢的自然之力。volcanic black 汲取自火山岩冷却后的纹理灵感,粗粝中透出光泽,仿佛大地的脉搏在沉静中跳动。它是属于夜色和岩层的黑,是神秘与力量的永恒象征。\tvolcanic black evokes the raw, untamed power of cooled lava stone. textured yet luminous, it pulses with the quiet strength of the earth beneath. a black born of the night and forged in fire—mysterious, enduring, and bold.\noak grey\n橡木灰\t经风霜洗礼而不褪色的木纹,是时间留下的沉淀。oak grey 取自古橡木的自然灰调,低饱和却不失质感。它如森林深处的晨雾,如老屋地板上静静延展的年轮,带来一种近乎冥想的宁静与稳定。\toak grey draws from the weathered grain of ancient oak—muted yet full of character. like morning mist in a quiet forest or timeworn wood beneath your feet, it speaks of reflection, stillness, and the quiet dignity of age.\nwine red\n酒红\t如陈年红酒般醇厚,蕴藏感官深处的优雅张力。\nwine red 灵感源自深色葡萄酒的色泽,在光影之间展现出丝绒般的光感与层次。它不是热烈的红,而是一种缓慢发酵后的沉稳、一种感性与理性交织的平衡。仿佛一杯手工酿造的赤霞珠,在时光中醇化,致敬内敛而丰盈的美学。。\trich as aged wine, with elegance that lingers beneath the surface.\nwine red draws inspiration from the deep hues of fine red wine—velvety, layered, and quietly expressive. it is not a loud red, but one that speaks in slow, refined tones. like a glass of hand-crafted cabernet, it unfolds with time, honoring the beauty of restraint and richness.\nharvest gold\n秋收金\t每一束光都仿佛收割着时间的馈赠。harvest gold 是对丰收时节的致敬,它带着阳光穿透麦浪的那一刻色彩,饱满却不张扬,金黄中透露出宁静的满足感。如一幅静物画,记录自然最丰盈的瞬间。\tharvest gold pays homage to the season of abundance. radiating with the hue of sunlight through golden wheat, it’s full yet humble—rich with the quiet satisfaction of nature’s reward. like a still life in motion, it captures fullness and peace.\ndune mocha\n沙丘摩卡\t柔和而深远,介于风与土之间。dune mocha 的灵感来自沙丘起伏的曲线与咖啡豆自然的褐色交融,温润却带有棱角感。它像清晨第一口温热摩卡,唤醒感官,同时传递一种踏实与安心的气质。\tdune mocha rests between wind and earth—soft yet grounded. inspired by the curves of desert dunes and the earthy warmth of roasted coffee, it brings a tactile calm. like your first sip of morning mocha, it’s quietly energizing and deeply comforting.\n第 18 页|社媒图需求\n社媒图需求\n需求1:6款产品+对应撞色皮革的设计(累计6张)\n第 20 页|社媒图需求\n社媒图需求\n需求3:产品全家福(累计2张  立起来一张 躺着的一张)做出皮革手工作坊的感觉\n第 21 页|社媒图需求  don’t\n社媒图需求  don’t\ngv的产品\n不允许有卡通等容易吸引未成年人的元素出现\n不允许出现人物抽吸的画面\n第 22 页|10月15日官网上线(大货入库)\n10月15日官网上线(大货入库)\n社媒图可在10月下旬时候开始宣发\n项目时间"},{"slug":"wenax-m2-messaging","title":"Wenax M2 皮革款营销概念｜概念与营销表达","type":"messaging","typeLabel":"营销表达","summary":"按原方案页面汇集与“概念与营销表达”相关的原文证据；结论使用前应打开来源核对上下文。","isDemo":false,"path":"wenax-m2-messaging.md","sha256":"f147bd8919a201aaba4c7b86f3f492a4d72c4fb9db80f1f7fee7e20059ecfa2b","sourceIds":["source-f5228406297a0b0c"],"sections":[{"heading":"第 10 页｜Terra Brown","blocks":[{"kind":"text","text":"Terra Brown","evidenceId":"E1"},{"kind":"text","text":"来自风干原野的色彩印记，\nTerra Brown 捕捉的是\n大地最初的温度与质感。\n\n它沉稳而不沉重，柔和却有力量\n，如同阳光照耀下的山丘肌理，\n低调中蕴藏深厚生命力。\n\n贴近自然，回归本真，\n是一款始终安静却可靠的存在。","evidenceId":"E2"},{"kind":"text","text":"颜色概念","evidenceId":"E3"}]},{"heading":"第 11 页｜Volcanic Black","blocks":[{"kind":"text","text":"Volcanic Black","evidenceId":"E4"},{"kind":"text","text":"深邃、强大、未经雕琢的自然之力。Volcanic Black \n汲取自火山岩冷却后的纹理灵感，\n粗粝中透出光泽，\n仿佛大地的脉搏在沉静中跳动。\n\n它是属于夜色和岩层的黑，\n是神秘与力量的永恒象征。","evidenceId":"E5"},{"kind":"text","text":"颜色概念","evidenceId":"E6"}]},{"heading":"第 12 页｜Oak Grey","blocks":[{"kind":"text","text":"Oak Grey","evidenceId":"E7"},{"kind":"text","text":"经风霜洗礼而不褪色的木纹，\n是时间留下的沉淀。\n\nOak Grey 取自古橡木的自然灰调，\n低饱和却不失质感。\n它如森林深处的晨雾，\n如老屋地板上静静延展的年轮，\n\n带来一种近乎冥想的宁静与稳定。","evidenceId":"E8"},{"kind":"text","text":"颜色概念","evidenceId":"E9"}]},{"heading":"第 13 页｜Wine Red","blocks":[{"kind":"text","text":"Wine Red","evidenceId":"E10"},{"kind":"text","text":"如陈年红酒般醇厚，\n蕴藏感官深处的优雅张力。\n\nWine Red 灵感源自深色葡萄酒的色泽，\n在光影之间展现出丝绒般的光感与层次。\n它不是热烈的红，\n而是一种缓慢发酵后的沉稳、\n一种感性与理性交织的平衡。\n\n仿佛一杯手工酿造的赤霞珠，\n在时光中醇化，\n致敬内敛而丰盈的美学。","evidenceId":"E11"},{"kind":"text","text":"颜色概念","evidenceId":"E12"}]},{"heading":"第 14 页｜Harvest Gold","blocks":[{"kind":"text","text":"Harvest Gold","evidenceId":"E13"},{"kind":"text","text":"每一束光都仿佛收割着时间的馈赠。\nHarvest Gold 是对丰收时节的致敬，\n\n它带着阳光穿透麦浪的那一刻色彩，\n饱满却不张扬，\n金黄中透露出宁静的满足感。\n\n如一幅静物画，记录自然最丰盈的瞬间。","evidenceId":"E14"},{"kind":"text","text":"颜色概念","evidenceId":"E15"}]},{"heading":"第 15 页｜Dune Mocha","blocks":[{"kind":"text","text":"Dune Mocha","evidenceId":"E16"},{"kind":"text","text":"柔和而深远，介于风与土之间。\nDune Mocha 的灵感\n来自沙丘起伏的曲线\n与咖啡豆自然的褐色交融，\n温润却带有棱角感。\n\n它像清晨第一口温热摩卡，\n唤醒感官，\n同时传递一种踏实与安心的气质。","evidenceId":"E17"},{"kind":"text","text":"颜色概念","evidenceId":"E18"}]},{"heading":"第 17 页｜社媒活动建议","blocks":[{"kind":"text","text":"社媒活动建议","evidenceId":"E19"},{"kind":"text","text":"活动方向一：#FeelTheLeather 挑战\n      概念：\n“视觉可以传达色彩，只有触感能传达质感。”\n鼓励用户通过图像+文字，描述他们最真实的“手感”体验 —— 用“触感语言”表达你对自然皮革的想象或喜爱。\n\n      玩法：\n·用户上传一张产品照片/手握产品的视频\n·配文要求：用 1 句“拟人化的描述”表达你对皮革颜色的触感联想（如：“Volcanic Black，是沉睡岩层的低语。”）\n·加话题：#FeelTheLeather #MoreThanClassic\n·官方精选内容进入 IG Highlights / Facebook 精选合集","evidenceId":"E20"},{"kind":"text","text":"活动方向二：#MoreThanClassic Stories\n      概念：\n用你自己的方式，诠释什么是“不止于经典”。\n让用户围绕产品背后的生活、旅行、穿搭、情绪，讲述一个“比经典更个人的瞬间”。\n“视觉可以传达色彩，只有触感能传达质感。”\n鼓励用户通过图像+文字，描述他们最真实的“手感”体验 —— 用“触感语言”表达你对自然皮革的想象或喜爱。\n      玩法：\n·鼓励用户拍摄短视频或照片配文（限1句话）\n·内容可为：手握产品时的某段旅程 / 某件值得纪念的搭配 / 自己赋予产品的新意义\n·加话题：#MoreThanClassic #MyLeatherEdition\n·官方转发并设“系列感受者”用户墙/专题合集\n·官方可制作 IG Reels 合集 / Facebook 视频合集，用用户素材二","evidenceId":"E21"}]}],"evidence":[{"id":"E1","sourceId":"source-f5228406297a0b0c","sourceTitle":"Wenax M2 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brown\nterra brown\n来自风干原野的色彩印记,\nterra brown 捕捉的是\n大地最初的温度与质感。\n\n它沉稳而不沉重,柔和却有力量\n,如同阳光照耀下的山丘肌理,\n低调中蕴藏深厚生命力。\n\n贴近自然,回归本真,\n是一款始终安静却可靠的存在。\n颜色概念\n第 11 页|volcanic black\nvolcanic black\n深邃、强大、未经雕琢的自然之力。volcanic black \n汲取自火山岩冷却后的纹理灵感,\n粗粝中透出光泽,\n仿佛大地的脉搏在沉静中跳动。\n\n它是属于夜色和岩层的黑,\n是神秘与力量的永恒象征。\n颜色概念\n第 12 页|oak grey\noak grey\n经风霜洗礼而不褪色的木纹,\n是时间留下的沉淀。\n\noak grey 取自古橡木的自然灰调,\n低饱和却不失质感。\n它如森林深处的晨雾,\n如老屋地板上静静延展的年轮,\n\n带来一种近乎冥想的宁静与稳定。\n颜色概念\n第 13 页|wine red\nwine red\n如陈年红酒般醇厚,\n蕴藏感官深处的优雅张力。\n\nwine red 灵感源自深色葡萄酒的色泽,\n在光影之间展现出丝绒般的光感与层次。\n它不是热烈的红,\n而是一种缓慢发酵后的沉稳、\n一种感性与理性交织的平衡。\n\n仿佛一杯手工酿造的赤霞珠,\n在时光中醇化,\n致敬内敛而丰盈的美学。\n颜色概念\n第 14 页|harvest gold\nharvest gold\n每一束光都仿佛收割着时间的馈赠。\nharvest gold 是对丰收时节的致敬,\n\n它带着阳光穿透麦浪的那一刻色彩,\n饱满却不张扬,\n金黄中透露出宁静的满足感。\n\n如一幅静物画,记录自然最丰盈的瞬间。\n颜色概念\n第 15 页|dune mocha\ndune mocha\n柔和而深远,介于风与土之间。\ndune mocha 的灵感\n来自沙丘起伏的曲线\n与咖啡豆自然的褐色交融,\n温润却带有棱角感。\n\n它像清晨第一口温热摩卡,\n唤醒感官,\n同时传递一种踏实与安心的气质。\n颜色概念\n第 17 页|社媒活动建议\n社媒活动建议\n活动方向一:#feeltheleather 挑战\n      概念:\n“视觉可以传达色彩,只有触感能传达质感。”\n鼓励用户通过图像+文字,描述他们最真实的“手感”体验 —— 用“触感语言”表达你对自然皮革的想象或喜爱。\n\n      玩法:\n·用户上传一张产品照片/手握产品的视频\n·配文要求:用 1 句“拟人化的描述”表达你对皮革颜色的触感联想(如:“volcanic black,是沉睡岩层的低语。”)\n·加话题:#feeltheleather #morethanclassic\n·官方精选内容进入 ig highlights / facebook 精选合集\n活动方向二:#morethanclassic stories\n      概念:\n用你自己的方式,诠释什么是“不止于经典”。\n让用户围绕产品背后的生活、旅行、穿搭、情绪,讲述一个“比经典更个人的瞬间”。\n“视觉可以传达色彩,只有触感能传达质感。”\n鼓励用户通过图像+文字,描述他们最真实的“手感”体验 —— 用“触感语言”表达你对自然皮革的想象或喜爱。\n      玩法:\n·鼓励用户拍摄短视频或照片配文(限1句话)\n·内容可为:手握产品时的某段旅程 / 某件值得纪念的搭配 / 自己赋予产品的新意义\n·加话题:#morethanclassic #myleatheredition\n·官方转发并设“系列感受者”用户墙/专题合集\n·官方可制作 ig reels 合集 / facebook 视频合集,用用户素材二"},{"slug":"wenax-m2-user-needs","title":"Wenax M2 皮革款营销概念｜用户画像与需求","type":"audience","typeLabel":"用户需求","summary":"按原方案页面汇集与“用户画像与需求”相关的原文证据；结论使用前应打开来源核对上下文。","isDemo":false,"path":"wenax-m2-user-needs.md","sha256":"d4de8384a5d573cd7840b816b27ae839afb22afaf5008fc44b99b9b0fdc21736","sourceIds":["source-f5228406297a0b0c"],"sections":[{"heading":"第 19 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